Ruba Asfahani

Although there’s loads of resources and analysis online, sometimes you just need a straight answer. Let me help you with that…

Facebook – this will help customers find you; tells people what your business is about; best for gifs and videos; average age group is 40+.

Twitter – best for quick fire conversations; fantastic PR tool; ask questions and run polls; incredibly varied age group, but best for working professionals.

Instagram – use to help tell your story; follow influencers and brands; dodgy algorithms; younger age bracket 20-35.

LinkedIn – great for recruitment and networking; use employees and colleagues as brand advocates; important to work on SEO; showcase your products and thought leadership content; age group varied but naturally best for working professionals.

YouTube – not technically a social media networking site, but great for shareable content, product reviews and potential collaborative work; age group varied but starting to see a lot more younger audiences and users.

TikTok – “the best thing to come out of 2020”; reels/videos are uploaded and can be shared in a format like Instagram; funny, tongue-in-cheek content, less serious; varied age group but mainly under 30s.

Twitch – started as a gaming channel/network, now varied content; important to know about conversations happening on here, but not necessary to have own channel; Gen Z users are on here, but rarely on other platforms.

WhatsApp – technically a social media platform because it is digitally connecting peers and has the ability to share content; can be used to promote a specific message; even the UK govt/NHS worked on a WhatsApp group this year!

Snapchat – overtaken by TikTok in 2020, still a popular platform for younger audiences and businesses targeting those markets; quick, unsaved videos and photos which can be shared widely.

Google+ – was once popular, now less so; more businesses use this internally rather than communicating with external clients and customers.

Pinterest – very specific industries such as food, design, interiors; image-focused; mainly female and mainly 20-40 age group.

If this is still confusing you, worry not! I can have a chat with you about your needs and wants, and tell you exactly where you should be and what you should be uploading!