Let’s get you started on fantastic SEO for your business!
Search Engine Optimisation is one of the key elements for any business who wants to be top of their game. The reason it is so important is not only because most of us now live online, but also because of the number of how many searches each of us makes every day through Google, Bing and so on.
Fundamentally, it is what a customer will use to find a product to purchase. With the internet now evolved into high-tech algorithms, it is vital for any business selling online to get this right as soon as they have a website. So read on for our top tips and get in touch if you want to make sure you are on the right track!
Internal Links
Do you have someone working on the back end of your website? Ask them straight away to check all the internal links! Sometimes called anchor texts or editorial links, these are what can give your rankings online a big boost. For example, if you have a blog, and quick win is to head over to those pages and create a handful of important keywords that will help boost your business such as your location or tag words on your products.
Speed Is of The Essence
Did you know that Google records how quick a page loads, how fast a user leaves your site, and how soon they return to Google for a new search? Well, this impacts how far up the search you go so… Sort out your speed! Part SEO, part user experience; it is vital that you check how much content is on each of your pages and quickly it loads. If it takes too long, it means you are most likely going to lose customers – both returning and new.
Talk To Your Humans
A lot of first time SEO bods think it is best to just curtail all blogs into “SEO-speak” so that it pushes their ranking, but this can have a major affect on the actual humans reading and wanting to purchase and learn from the business. Manipulating the search engine algorithms will only get you so far – especially if you do not capitalise on long-tail keywords. For example, if you are an estate agent, instead of using keywords such as “flat for rent in Oxford”, try “contemporary central flat for rent in Oxford”. You are more likely to find the customer you desire.
Links, Links, Links
A lot of you may think that linking to external sites is detrimental to your users, but it is quite the opposite! By using authoritative, trustworthy sites means you become valuable and scalable resource to your customers. If it is appropriate, and offers you and your reader outstanding value, then it is good SEO practice.
URL – Numbers vs Letters
It may seem simple, and it may seem pointless to some, but with the advent of social media and link sharing it is so important to utilise the URL links you are sharing ASAP!
Instead of http://www.rubacomms.co.uk / blog / 12345 isn’t it better to share http://www.rubacomms.co.uk / blog / top-seo-tips ?
Remember… Search engines follow the users – but we need to guide them. Making a URL memorable, easy to read, easy to type, and search engine friendly is a win-win situation.
I have plenty more ideas, and of course, it is important to plan all your SEO strategies before you get started. If you have any questions or want to explore this further for your business, get in touch today!
Ruba Asfahani 