Hi, I’m Ruba, an independent communications consultant with over a decade of experience helping non-profits, cultural and purpose-driven organisations tell their stories with confidence.
With a background spanning journalism, arts and culture – for local and national organisations – I know what it’s like to manage communications as a department of one that work just as hard, let’s talk.

Demystifying strategic communications from the outset, I collaborate with clients to:
- Turn complex ideas into messaging and content that resonates with real people.
- Build communication strategies that move teams from confusion to clarity.
- Support with long-term, measurable and effective communications delivery – from social media to copywriting.
I went independent so that I can work with organisations and talented teams who care about the same things that I do – doing meaningful work and making a real change to people’s lives, locally or globally.
Thoughtful, organised, and, like most communications professionals, deeply interested in people, I can usually be found listening to 90s music at my desk, accompanied by savoury snacks and a cat.
If you’re doing good work and need comms that work just as hard, let’s talk.
